Role of women in medicine between 1350 and 1900 Essay Example for Free

Role of women in medicine between 1350 and 1900 Essay There are many ways in which the role of women in medicine changed between the 1350 and 1900, accepted to colleges and universities, the difference in Europe to England and the image of nurses. Before the 1350’s women were not allowed or accepted to do anything involving medicine, they were seen and mentally unfit and too emotional for such jobs. Women have always been central in providing medical care, whether offering remedies in the home, nursing or acting as herbalists. However, the medical profession has been male dominated for most of its history. In Europe this came about from the 1400s, when many cities and governments decided that only those trained in universities were allowed to formally practise medicine. As women were not allowed into the universities they could not gain a licence. It was only until the late 1800’s after much struggle, that women won the right to study and practise medicine in the same way as men. This law was passed by the parliament in 1876; women were now allowed to study medicine in universities and colleges. The separate sphere philosophy, the idea that women are seen to be mothers and domestics house wives only, however men were strong, working and the providers. This image changed during the 1800’s and women who were nurses were often associated with prostitutes and drunks. However Florence Nightingale tried to change this image of nurses by only employing women who were highly religious, she scolded women who turned up to work drunk. Furthermore, Nightingale helped promote nursing as a more respectable profession for women rather than a profession frowned upon by men and in fact some women. However by 1900 women were still not able use the forceps, this meant that women still had to use their hands to help the mother give birth. From this we can see that even not being able to use the smallest of things can affect their jobs widely. Despite this women still deemed unfit to perform certain medical procedures such as some operations. This meant that women still could not forefeel their hopes and dreams in making a name in the world of medicine. Having analysed all the factors I feel that the most important factor to how far the role of women changed during 1350 to the 1900’s is the views and opinions of women. Although allowing women to be educated was quite important and also letting do certain medical procedures, if the opinions on women didn’t change.

Cassius Clay - Muhammad Ali :: essays research papers

Cassius Clay better known as Muhammad Ali is by far the greatest boxer of all time. "King of the World" by David Reminick is a very detailed biography of Muhammad and good documentation how boxing used to be. The book takes you on a journey behind the scenes of Alli’s rise to the top and boxing run in with La Costra Nostra. On an October afternoon in 1954 when Cassius was 12 he left his 60 dollar red Schwinn outside the Columbia Auditorium to visit a bazaar. When he and his friends left he realizes that his new bike was stolen. Cassius was in a tearing rage and someone said that there was a police officer in the basement of a boxing gym. He went in demanding a statewide bike hunt and threatening to beat the hell out of whoever had stolen it. The officer Joe Martin asked Cassius if he could fight, and Cassius said no, so Martin invited him to come to the gym and learn how to box, so he could get pay back on the bicycle thief. This is the story of how Cassius first got interested and determined to become a great boxer. He also showed determinations when he brought home and Olympic gold medal. He trained very hard for our country and did a really good job. Even back then he ran his trashed talked his opponents, like in his first match he fought he one by a spit decision, after he found out he had one he shouted he would soon be "the greatest of all time". Know one knew at the time that his boasts would soon be the truth. Cassius mouth has gotten him a lot of key matches in his career. He gained his first title shot form Sonny Liston this way. One of his famous quotes was "I’m so mean I make medicine sick." He ran his mouth so often that people thought he ran his mouth just to psyche him self-out for the matches. That is said to be how he one all of his matches. Before the Liston fight he charted a bus around with signs that read "We all love Cassius Clay", "Without Cassius the game is dead! "March on Liston’s camp." "BEAR HUNTIN’." Cassius first heavy weight title shot was against Sonny Liston a very big man who would give Mike Tyson a good run for his money. Cassius Clay - Muhammad Ali :: essays research papers Cassius Clay better known as Muhammad Ali is by far the greatest boxer of all time. "King of the World" by David Reminick is a very detailed biography of Muhammad and good documentation how boxing used to be. The book takes you on a journey behind the scenes of Alli’s rise to the top and boxing run in with La Costra Nostra. On an October afternoon in 1954 when Cassius was 12 he left his 60 dollar red Schwinn outside the Columbia Auditorium to visit a bazaar. When he and his friends left he realizes that his new bike was stolen. Cassius was in a tearing rage and someone said that there was a police officer in the basement of a boxing gym. He went in demanding a statewide bike hunt and threatening to beat the hell out of whoever had stolen it. The officer Joe Martin asked Cassius if he could fight, and Cassius said no, so Martin invited him to come to the gym and learn how to box, so he could get pay back on the bicycle thief. This is the story of how Cassius first got interested and determined to become a great boxer. He also showed determinations when he brought home and Olympic gold medal. He trained very hard for our country and did a really good job. Even back then he ran his trashed talked his opponents, like in his first match he fought he one by a spit decision, after he found out he had one he shouted he would soon be "the greatest of all time". Know one knew at the time that his boasts would soon be the truth. Cassius mouth has gotten him a lot of key matches in his career. He gained his first title shot form Sonny Liston this way. One of his famous quotes was "I’m so mean I make medicine sick." He ran his mouth so often that people thought he ran his mouth just to psyche him self-out for the matches. That is said to be how he one all of his matches. Before the Liston fight he charted a bus around with signs that read "We all love Cassius Clay", "Without Cassius the game is dead! "March on Liston’s camp." "BEAR HUNTIN’." Cassius first heavy weight title shot was against Sonny Liston a very big man who would give Mike Tyson a good run for his money.

Role of Students in Pakistan Movement

Assignment #1 Subject: pak &Islamic studies Class: BSCS-1C Last Date: 01-10-2012. Max. Marks: 10 Instructor name: Dr. Mahboobullah Date: 17-09-2012 ———————————————————————————— Instructions: 1. The assignment is research base so general in formations will not be appreciated. 2. Do not write more than five pages. One side of the page is considered one page. 3. No such assignment will be accepted which reveals the struggle of a single person. 4.No late assignment will be accepted without unavoidable excuse. 5. No re-take of assignment. 6. Write on the following format. ——————————————————————————– Topic: Prop osed reforms in the present politics It is appreciated that the following points are discussed. 1. Definition of politics. 2. Politics with the relation of politics. 3. Politics in the golden ages of Islam. 4. The present political system. a. The leadership. b. The constitution. c. Implementation of rules and laws. d. Flaws in the constitution and legislative structure. 5.The proposed reforms. ——————— Good luck by the teacher Assignment no. 1 The topic: Name of the student: Class: Enrollment no: Assignment Date:Submission Date: Submitted to: Table of contents: Topic:page no. †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Start of contents: References: †¢ †¢ †¢ †¢ †¢ †¢ †¢ Assignment #2 Subject: pak &Islamic studies Class: BSCS-1C Time allowed: 18-10-2012. Max. Marks: 10 Instructor name: Dr. Mahboobullah Date: 27-09-2012 ———————— ———————————————————— Instructions: . The assignment is research base so general in formations will not be appreciated. 2. Do not write more than five pages. One side of the page is considered one page. 3. No such assignment will be accepted which reveals the struggle of a single person. 4. No late assignment will be accepted without unavoidable excuse. 5. No re-take of assignment. 6. Write on the following format. ——————————————————————————– Topic: Importance of morality teachings in educational institution 1. Importance of morality. 2.Emphasis of Islam on good morality. 3. Importance of good morality in curriculum. 4. The morality which should be included in educational institutions. ——————— Good luck by the teacher Assignment no. 2 The topic: Name of the student: Class: Enrollment no: Assignment Date:Submission Date: Submitted to: Table of contents: Topic:page no. †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Start of contents: References: †¢ †¢ †¢ †¢ †¢ †¢ †¢ Assignment #3 Subject: pak &Islamic studies Class: BSCS-1C Time allowed: 01-11-2012 Max.Marks: 10 Instructor name: Dr. Mahboobullah Date: 18-10-2012 ———————————————————————————— Instructions: 1. The assignment is research base so general in formations will not be appreciated. 2. Do not write more than five pages. One side of the page is considered one page. 3. No such assignment will be accepted which reveals the struggle of a single person. 4. No late assignment will be accepted without unavoidable excuse. 5. No re-take of assignment. 6.Write on the following format. —————————————————————————– — Topic: Loyalty with the family, educational institutions and your country 1. Loyalty and Islam. 2. Loyalty with the family.. 3. Loyalty with the educational institutions. 4. Loyalty with the country. ——————— Good luck by the teacher Assignment no. 3 The topic: Name of the student: Class: Enrollment no: Assignment Date:Submission Date: Submitted to: Table of contents: Topic:page no. †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Start of contents:

Recent Changes in the Nursing Profession Essay - 813 Words

There have been many changes (major and minor) in the nursing profession and the medical field, as a whole, over the years. Some of these changes include changing demographics and increasing diversity, technological explosion, the cost of health care, and significant advances in nursing science and research. Major socioeconomic changes created this drive to make transformations in nursing and institutions. These institutions are the ones that are responsible for educating the next generation of nurses, such as West Coast University. Over the years, there have been major shifts within the United States in regards to its population. Statisticians have estimated that 20% of the population will be 65 years of age and older. There is an even†¦show more content†¦Heller, Marla T. Oros, and Jane Durney-Crowley, 2013, para. 5).† Due to these amazing and drastic technological changes, there have been improvements in both the outcomes and patient care management areas. Information is now just a webpage away and readily available for clinicians and their patients. For all of mankind, the cost of health care is a major daily stressor. This article stated an interesting fact that, â€Å"A concern of businesses and governments for at least 30 years, the cost of health care in the United States has approached 15 percent of the total gross national product (Barbara R. Heller, Marla T. Oros, and Jane Durney-Crowley, 2013, para. 19).† Even with that fact, there are over 40 million individuals living in the United States that do not have health care coverage. The total health care spending in America surpasses that of any other developed country. This is due to technological advances that are readily available and breakthroughs in medicine. Still, there are present concerns in nursing practices, such as: the affects on the nursing profession, treatment options for their patients, and the patients participation in their own care. This article stated, â€Å"Nursing professionals, who have historically taken the lead in health education and healt h promotion, are disappointed by the lack of financing and reimbursement available through managed care organizations forShow MoreRelatedNursing As A Noble Profession1282 Words   |  6 Pages INTRODUCTION: Nursing has been radically changed throughout the past years however, this profession profoundly corroborates with care and compassion. Moreover, nurses have to demonstrate lot of empathy and sympathy while delivering care for someone. Especially, when someone is facing challenges with physically inaptness and not susceptible with the medical intervention due to suffering of diseases. Indeed, nursing is considered as a noble profession owing to the care and sympathy with greaterRead MoreNurses as the Most Highly Trusted Health Professionals: A Discussion692 Words   |  3 PagesQuestion: Recent studies indicate that nurses are the most highly trusted health professional group. Question: Recent studies indicate that nurses are the most highly trusted health professional group. Discuss the components of nursings contemporary image that places nurses in this position of trust The image of the nursing profession is on the rise due to development in political, environmental, cultural, and social areas. This involves addition of women into the profession of nursing to instillRead MoreThe Media Portrayal Of Nurses1222 Words   |  5 Pagesare sometimes perceived as life savers and angels of mercy, the profession is often sexualized, stereotyped, and undermined in its importance (Hoeve et al., 2014). In this paper I will describe how the media portrays a professional nurse, and compare it with the current knowledge in literature –searched through a professional search engine, CINAHL. Then I will provide an insight into its implications on the practice of nursing profession. The mixed media portrayal of nurses is precisely depicted inRead MoreThe Affordable Healthcare Act ( Aca ) And The Institute Of Medicine957 Words   |  4 Pagesthe nursing profession.(The-Future-of-Nursing-Leading-Change-Advancing-Health, 2010).An interdisciplinary committee was put together to report the nations issues impacting health care. Recommendations were set forth by the IOM in a way to improve and restructure the nursing profession to fit the future of the medical field. 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A once male dominated profession has transitioned into men representing only a small percentage of the nursing population. The decline of men in nursing can contributed to factors such as gender discrimination, sterotypes, and the demasculination of the profession as a whole. In recent years t here has been a push to revamp the image of nursing in order to recruitRead MoreThe Profession of Nursing Essay1628 Words   |  7 PagesThe definition of a profession is a calling requiring specialized knowledge and often long and intensive academic preparation (Webster Dictionary, 2008). By definition, I would consider nursing to be a profession, without a doubt. Nurses have spent too much time and effort in academic settings not to use the word profession. Nurses are taught and academically prepared by leaders in the nursing field who have the specialized knowledge that will specifically train nurses to meet the challengesRead More Requirements for Entry-Level Nursing Essay1087 Words   |  5 PagesScience in Nursing (BSN) as this increases the status of the nursing profession (p. 1). Associate Degree in Nursing (ADN), as well as a certificate on-the-job training Diploma are two other educational pathways to become an RN, which can be disadvantageous to the nursing profession in several ways (Tollick 2013; Spetz and Bates 2013). If entry-level nurses continue to practice without the BSN degree, then the deficit of highly educated nurses will be very detrimental to the nursing profession for yearsRead MoreThe Ethics Of The Nursing Profession962 Words   |  4 PagesIn the nursing profession it is important to stay up to date on current happenings in the field. The healthcare profession is fast paced and constantly changing so it is important to stay educated on those changes. Luckily there are many journals, websites, and social media pages that do just that. Since the healthcare field is so fact based it is important that sources of information are trustworthy, reviewed, and factual. Also referred to in the writing world as authoritative. One authoritativeRead MoreNursing and Health Care1204 Words   |  5 PagesImpact of Institute of Medicine on Nursing Ermina Rosic Grand Canyon University: NRS-430V December 14, 2014 The Institute of Medicine Report On Future of Nursing The Institute of Medicine (IOM) is a national, independent, non-profit organization whose purpose is to provide guidance, advice, and analysis of the field of medicine. The recent IOM report regarding the future of nursing gives us a glimpse of the dynamic and progressive changes that the field of nursing will experience in the coming decade

The Pros And Cons Of The Equal Rights Amendment - 1239 Words

The full text of the Equal Rights Amendment (ERA) reads as follows, â€Å"Equality of rights under the law shall not be denied or abridged by the United States or by any State on account of sex† (qtd. in Stewart 33). These twenty-four words would become some of the most controversial of the twentieth century. Under the nineteenth amendment, American women obtained the right to vote in 1920. This amendment inspired Alice Paul to draft the first ERA which she then introduced to the United States Congress in 1923. After this first proposal, the ERA would eventually be proposed in each succeeding session of Congress (Stewart 33). Despite its introduction every year for fifty years, the ERA did not accumulate a strong opposing force until after it†¦show more content†¦The opponents viewed the traditional role of Housewife as the most fulfilling job a woman could have; Schlafly herself called the American housewife a â€Å"domestic economist† (46). Those involved wit h Schlafly’s STOP ERA campaign saw the proposed amendment as a way to force women to be more like men by pressuring them to take jobs outside the home and provide for themselves themselves rather than be financially supported solely by their husbands. Reverend Jerry Falwell once said, â€Å"God Almighty created men and women biologically different and with differing needs and roles. Good husbands who are godly men are good leaders. Their wives and children want to follow them† (B5). According to this man, God wanted women to be subject to their husbands. Ratification of the ERA could allow women to no longer be bound by their husbands, therefore upsetting God and his idea of what a family should be. As simple as it sounds, extending the Constitution to women through the ERA, led the religious to oppose it because of the fear it would create disruption within the traditional Judeo-Christian family structure. Another supposed attack on the family was the presumed inclusion of a woman’s right to abortion in the Equal Rights Amendment, though it was never actually included in the text of the ERA.Show MoreRelatedPros and Cons of the Equal Rights Amendment Essay1285 Words   |  6 PagesPros and Cons of the Equal Rights Amendment The Equal Rights Amendment began its earliest discussions in 1920. These discussions took place immediately after two-thirds of the states approved womens suffrage. The nineteenth century was intertwined with several feminist movements such as abortion, temperance, birth control and equality. Many lobbyists and political education groups formed in these times. One such organization is the Eagle Forum, who claims to lead the pro-family movement. OnRead MorePros And Cons Of The Equal Rights Amendment1887 Words   |  8 Pages Should women be treated equal to any other person under the law? Should the United States of America abolish all legal differences of men and women? This is a very controversial topic and the discussion of this goes all the way back to the early feminist movement of the ninteenhundreds. Equality for women could be accomplished if the equal rights amendment is ratified by the states. The Equal Rights Amendment states, â€Å"Equality of rights under the law shall not be denied or abridged by the UnitedRead MoreThe Fourth Amendment Of The United States Constitution1327 Words   |  6 Pagesfourth amendment to the United States Constitution is part of the Bill of Rights, and was introduced to Congress by James Madison in 1789. The role of the Fourth Amendment is to prohibit unreasonable search and seizure and a warrant is to be required that is supported by probable cause. Even though the Amendment was introduced in 1789, it wasn’t adopted as an official amendment until 1792, because in December of 1791 three quarters of the states had ratified the amendment. The fourth amendment hadRead MoreWhy the Equal Rights Ammendment Was Defeated Essay763 Words   |  4 Pagessame rights as men, so they wanted to conceive an amendment that would force people to treat them as equally as men and anyone else. This amendment was called the Equal Rights Amendment. On March 22, 1972, the equal rights amendment, E.R.A., was passed by the United Sta tes Senate and was sent to the states for ratification. Thirty states ratified the amendment but then a revolutionary turn took place and states were backing out of their ratification left and right. The Equal Rights Amendment was defeatedRead MorePros And Cons Of The Electoral College1308 Words   |  6 Pagesget to choose the president or vice president. This system completely ignores the popular vote and the will of the people. Richard Lempert, one of the writers of â€Å"The Pros and Cons of the Electoral College System,† states, â€Å"If democracy means majority rules, the Electoral College is an undemocratic institution† (â€Å"The Pros and Cons† 18). The Electoral College needs to be reformed because it is an outdated system, it takes power away from an individual’s vote, and gives more power to the â€Å"swing statesRead MoreTenure Of The K 12 School Systems884 Words   |  4 Pagesrequired for teachers in the K-12 school systems? Rights protected in the 1st and 14th amendment back up the tenure systems. The first amendment states, Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. Following, the 14th amendment states No state shall make or enforce any law whichRead MorePros and Cons School Uniform1515 Words   |  7 PagesPros and Cons of School Uniforms Trina Warren Liberty University Professor Mink GRST 500/501 June 17, 2013 Abstract The decision for school district to enforce school uniforms has been in existence since the 16th century. School uniforms were originally created for poor children; however, over time, schools saw uniforms as a way to bring students together. There has been debate whether uniforms improve academic success while reducing affiliation of violence. There is opinion and study thatRead MoreLegal Abortion: Arguments Pro and Con.984 Words   |  4 PagesAbortion: Arguments Pro and Con. Abortion is one of the most controversial issues in the world nowadays. Currently, abortion is legal in America, and many people believe that it should remain legal. These people, pro-choice activists, say that it is the womens right whether or not to have a child. However, there are many groups who are lobbying the Congress to pass laws that would make abortion illegal. These people are called the pro-life activists. Both pro-life and pro-choice activists referRead MoreThe Fight Over Assisted Suicide1746 Words   |  7 Pagesreasons depending on your stance on the issue. There have been challenges made based off the constitution, the right to privacy and moral reasons for both sides. While there have been many notable persons of interest during this time some have helped the cause as others have hindered progress. There have been attempts to challenge physician assisted suicide based off the Fourteenth amendment of the constitution and the Due Process Clause. Those in favor have argued that in not allowing people accessRead MoreGun Control : A Controversial Issue For More Than A Century1044 Words   |  5 Pagesand there is yet to be a definitive solution or consensus. Proponents of gun control believe there should be stricter regulations, and more in depth background checks before someone is allowed to purchase a firearm. Among other things, the Second Amendment was added to our Constitution because the founders believed the private ownership of guns was necessary for the protection of our liberties. California requires all gun sales to be transacted through a licensed dealer and to obtain a state license

Autism Spectrum Disorder ( Asd ) - 2483 Words

Autism Spectrum Disorder What is Autism Spectrum Disorder? Austismspeaks.org states that, â€Å"ASD is a general term to define a complex brain development disorder and is a pervasive development disorder (PDD)†. Autism is a debilitating neurological handicap in children. According to the ISRN Nutrition data, approximately 1 out of 54 boys and 1 out of 252 girls were identified with Autism Spectrum Disorder (ASD) [6]. A child who has ASD has a difficult time adapting to their social environment. Not only does ASD have an impact on this child’s life but also their surrounding social environment such as family and friends. ASD is characterized as manifesting itself with various effects and to various degrees. It can be diagnosed from social†¦show more content†¦Often, children with ASD live in a household with parents who show an impact for unmet needs. In order for children to have a clear diagnosis for ASD, teachers in school should have a more elaborate style of teaching to clearly differentiate between children who shows signs and symptoms of ASD at an early age. Teachers who are trained properly can be more aware of children with ASD and are better equipped to teach them accordingly [1]. Autism is usually diagnosed in young children. Symptoms of autism can include hyper-responsiveness, (an abnormal degree of responsiveness physically and or emotionally) hypo-responsiveness (a diminished degree of responsiveness physically and or emotionally) and sensory seeking [2]. During the early years of infancy and onwards, young children are motivated to engage with their social environment and share psychological states with dyadic interactions [3]. The average age of a child diagnosed with ASD is 3.1 years old. Diagnosis only occurs after the first year of life [4] because a social interaction less than the expected average is a hallmark of ASD. It is common for young children to engage their peers. Children who engage poorly in their social interactions, either with other children or with adults, often show early signs of ASD. The diagnosis for ASD relate to a comparison with parents unmet needs and children’s functioning to provide a more clear solution for service provision [5]. The result

Marketing Strategies Agricultural and Resource Economics

Question: Discuss about the Marketing Strategies for Agricultural and Resource Economics. Answer: Introduction Coca-Cola Amatil is among the leading bottlers for non-alcoholic beverages and has been among worlds five major bottlers in Coca-Cola. The operations of the company are in New Zealand and other countries which are diversified as per the portfolio created by the company for its products offered to the customers. The well-known products include the sports drinks, carbonated drinks, iced tea, coffee and tea all over the world. Even ready to eat foods and vegetable snacks are available by the company (Geller, 2013). The company has a large chain of its products all over the world and the coca cola company has employed more than 15,000 people in almost six countries that are located in the Asia-Pacific region. Market Analysis The market analysis here includes the growth rate of the company and the market hindrances that are being calculated with an immense report of the success of the company. Coca-Cola has operated in more than 200 countries and this is being observed that there are a number of products that are being offered by the company (Goins, 2011). The business is operated globally and there are operations that need to be undergone with the strengths and weakness to analyse in the given market. The market analysis includes the size of the market and growth rate, population and market barriers and market drivers. Size of the Market and growth rate The size of the market has been enlarged with the efficient capacity of the resources that are utilized by the company. This seems that the company has large operations that are undertaken in almost 200 countries with more than 500 brands all over the world (Lapp et al. 2014). Specifically, about the Coca-Coal Amatil, it is observed that the business operations are undertaken in six countries and this is believed that the growth rate of the company is increasing due to the market analysis and the market drivers that engage itself into the growth factors for the company. Population Population as per the Australian market and the analysis of the given company has made an impact on the overall growth in the market (McDonald Mike, 2007). There are some external and internal factors that are considered to be the leading role that plays in the consumption of the products offered by the company. Market barriers and market drivers Market barriers for the company are specifically the factors that hinder when external factors are not controllable. The market and the industry analysis has been an insight into the research that was conducted for the Australian market. As far as possible, there are market size, statistics and the growth factors that engage in the development and analysis of the company. Market barriers consist of cultural and political factors that are specifically the main reason for the intense hindrances that are created in the global market (Oly, 2006). The growth factors are actually placed with the medium focus that helps to build the credibility of the partners and the existing competition. Market drivers are the customer satisfaction and focus on productivity that helps to increase the market that enhances the growth in terms of the financial and economic progress of the company. OrganisationalAnalysis Customer Audit and Buyer Behavior Customer audit includes the market segmentation and helps to recognize the consumers who are willing to buy the products. The main occupants of the products include the young age generation who are fond of non-alcoholic beverages, thus the customers are segmented according to the demand and value that enhances the competitor's policy by analysing in brief about the rivals and their strategy for growth purpose. The benefits that the customer seeks is measured and needs to be audited for knowing the demand of the buyer behavior and the influences that sum up to buy a product (Mitchell, 2014). The product performance is an important function by observing the need of beverages that are according to the demand of the customers. For Example, Coca-Cola Amatil provides Diet coke and snacks that are easily carried out even while traveling or getting to some place with an ease. The buying decisions are the main criteria and the buying behavior engages customers to get influenced by the demand and the supply of the product. Buying behavior is commonly analysed in the Audit by the first decision as of the buying of product with an intension of a positive impact on the behavior that may have influenced with the repurchase of the products. The products by the customers for Coca-Cola is repurchased when the customers are satisfied with the beverages offered to them while applying some of the marketing strategies. Customers buy and choose a brand because of the knowledge of the awareness that has already been created by the company with special efforts to introduce the product. 4Ps Product With the new history, the company has sustained in the market due to its products that have a brand name and are influenced by customers. The target market of the company is huge and this summits that the high marketing strategy has given a young generation as a basis and segments its market to those who consume the product every day. There are people who take the product as per the demand and thereby product is being the main strategy that helps to create more demand among the customers. The basic targets are the regular consumption of the coca-coal product and this needs to be analysed in the market while reporting and preparing a market segmentation. Price The pricing strategy is again an important dynamic for the competitors that has valued the product with its international market and the intense competition all over the industry while talking about the food and beverages. The competitors of Coca-Cola is Pepsi and this is why the pricing strategy needs to be analyzed in a way where customers find the product more profitable while comparing to the other competitors. There are pricing strategies that are relevantly managed by the company when it comes to market share and the stability factor since years. Pepsi has been suffering from several bankruptcies and this became a successful factor for the Coca-Cola. Since then Coca-Cola has become a benchmark in the food and beverages industry. There are market prices that are higher in some regions and are still valued due to the brand equity and again some different soft drinks as their main product. The situation prevailed that the market accepted the company to sell its products at a higher price due to market stability and the marketing communication that involves the brand equity with an intense demand for product stability. Promotion There is a consistency and promotional activities are carried out by the company which applies to the dependability of the market and the market share. The pattern advertising is being used when it comes to marketing strategies applied for the growth of the market and the development purpose. The marketing communication and the messages forwarded to the public at large are easily communicated with some character selection or some audio visual adjustments that matter the most (Daniels, 2009). Place The company has operations in all over the world, yet the Australian market has an immense strategy that creates a marketing communication for the public at large. The other brands in the area have now been marketed with some channels that are exclusive and have retail venues to bid at some point in time. The brands of Coca-Cola are even sold in the supermarket as an easy availability of brands with a super edge and a relative buyer with some display which attracts the customers to buy at the point of purchase (Solomon et al. 2014). Competitor Analysis Description of Major Competitors (S/W) and market share if found The major competitors that are in intense competition are Pepsi which again provides the similar market strategy as it has been used by Coca-Cola. The strength of competitor here involves the pricing system and the availability of the product with its description. The marketing strategies are used immensely and this is a gain for Pepsico that has attained the second largest position in the world while comparing these products in the food and beverage industry (Jekanowski et al. 2001). Competitor Advantage of your Product The competitor advantage of the product is specifically the business strategies that can be compared at the time of marketing plans. The intense competition has led to the sustainability and growth of the market, this helps to provide an advantage while comparing it to the rivals (Hale, 2011). Positioning Map of Competitors - draw a graph, put in the competitors and discuss the market opportunities Macro environment The macro environment consists of the major factors that hinder in the market while providing the basis for the market share. There are demographic factors, economic factors, natural factors, technological factors that hinder the growth of the company and at the same time these factors may be helpful for the growth of the company while analyzing them and reporting them as per the need of the company. Porter five forces model The five forces model of Porter includes the threat of entrants wherein there are many competitors in the food and beverage industry. Competition is intense when there are many threats and many entrants, but with Coca Cola, there is less competition that may be due to high and intense capital investment. Around 48 percent of the market share is earned by Coca-Cola and this proves that the company has managed to prove in the competitive advantage (Dolmetsch Henry, 2013). Barriers to entry are among the five forces that shape in the companys development. There are barriers when commencing a new business or even the existing business has a particular competition when it comes to the supply side that is offered by the Porters forces model in its economies. Competitive rivalry is about the competition and the report states that there is an intense competition between two rivals and this helps to satisfy the consumers while new products are introduced with a glance and the other market may fail (Jackall Janice, 2003). The power of buyers says about the buying behavior and the repurchase of the product. These are all involved in the consumer audits that are being translated and made reports for the buying behavior and the intense role of distribution process with the important role of strategies to be implemented to engage in the business (Dahr et al. 2005). The power of suppliers is again one of the important forces that are in the process with a high power due tot eh reason that serious damages can be felt when the company switches over to the suppliers with some kind of cost and relationship factors. Value Chain The value chain as measured by the customer satisfaction and the other development factors is being analyzed as per the preferences and the reported form (Cox Jessica, 2009). Value chain comprises of the sustainability when it occurs from the agricultural and ingredient sourcing, coca cola company, marketed with the bottling partners and distribution, it at the end reaches to the customers, while even the next stage of the recycling process is done. SWOT Analysis The strength of the company includes the brand recognition, market leadership and the customer loyalty that has been analyzed. The weakness of Coca-Cola Amatil is growing customers who are now actually health conscious about the products (Howard, 2015). The future vision is the growth opportunity for the company and threats are its competitors that have a strong market share and have commodity prices. Conclusion The opportunity that has been identified for the country and the product development has been immense and this states that due to competition and the market analysis the products can be marketed globally. References Cox, J., (2009). Why Coca-Colas Fictional Lawsuit Against Coke Zero for Taste Infringement is a Losing Battle, Journal of Intellectual Property Law, Vol. 17(2009): 121. Dahr, Tirtha, Jean-Paul Chavas, Ronald W. Cotterill Brain W. (2005). An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo, Journal of Economics Management Strategy, Vol. 14(2005): 905931. Daniels, J. (2009). Marketing Strategies within the Baby Product Industry, Honours Thesis. (Eastern Michigan University, 2009). Dolmetsch, C Henry G. (2013). 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